اورشم
Hoda, The founder of Orsham believes in the paramount importance of authenticity in product handling. Her vision of creating a harmonious balance between product and person, is achieved by her establishing a weaving institute in Gorgan, Golestan province of Iran. The Institute is dedicated to ensuring all aspects of the end product is managed delicately and precisely in-house, from cotton farming to yarn spinning, organic dying, weaving and tailoring. The foundation of Orsham is built on the talent of young female artisans and young women from surrounding towns. Their fresh perspectives invite a vibrant environment, whilst remaining true to the authenticity of the region, which is reflected in the final product.
The founded institute remains dedicated to embracing the revival of the craft that is being diminished within the region, therefore, as a means of preserving traditional practices, the pieces are delicately made by hand, from embroidering the garments to natural dying and hand-spun thread for décor.
To ensure authenticity, Orsham utilised locally spun wool yarns, making products 100% organic, natural and of course, handmade.
When visiting this dynamic workshop, you will be acquainted with “auntie”, sitting in the corner skilfully spinning her cotton into fine yarns. The process is so delicate and natural that sometimes the cotton seeds are woven into the fabrics, creating a beautiful reformation of cotton that can be worn or used as home decor. When extending your view of the workshop, you will be met by young local women sitting by their looms honouring their ancestral craft by with traditional methods to produce modern pieces of fabric. Witnessing this first-hand is both extremely heartwarming and inspiring.
Furthermore, in the process of preserving traditional practice, Hoda remains meticulous in ensuring sustainable and ethical methods are used to source Orsham’s materials. Within this rage, Kajin silk (peace silk) is used, which is produced by utilising broken cocoons, ensuring that no silkworms are harmed in the silk production process. Whilst the process is considerably more time-consuming and costly, it remains Orsham’s mission place ethicality and sustainability at every stage of production.
