This range is directly inspired by Yasaman and her husband Ali’s countless travels in the west, central and Northeast parts of Iran, in search of native artisans and master craftsmen. Their travels transcend time and space, by familiarizing themselves with garment design roots and weaving techniques in ancient archaeology that dated back 247 B.C. within the region. This label aims to intertwine the traditional forms of weaving and natural dying in the modern space.
The revival of not only traditional garments but honing the traditional skills of how the ancient garments were made with limited cuts to the fabrics, allows Yasaman to find inspiration and twists on how to introduce Persian ancestry within the modern sphere.
Yasaman employs ancient, tribal and ethnic motifs in textile design. She draws inspiration in ancient and traditional garment design and creates clothing with limited cuts to the fabrics. This range is designed with minimum size restrictions and the pieces are designed in a way that one fits many body types and sizes.
Within the Azadeh Yasaman range, all products fall under three lines of natural production: Cotton, Wool and Silk.
Golestan province of Iran is commonly referred to as the land of “white gold” as cotton farming used to be a major local occupation for many years. Therefore, to be fully engulfed in this space, Yasaman set up a workshop in a village where cotton yarns are spun and woven in-house.
While their silk fabric production started off in Kashan in central Iran in a master weaver’s workshop to restore and revive “Kashan silk”, the process is now continued in Golestan where silk production is an ethnic craft of the surrounding villages and has a long history but has almost become a forgotten craft.
Within this workshop, the production of wool textiles, inspired by the Kordestan ethnic style of Mowj Weave also continues.
Natural dyeing is an inseparable part of this range owing it to the thorough knowledge of Yasaman and Ali of the ways of this science throughout the region. They execute their knowledge and put it to practice in the production of all their fabrics.
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